OR Coffee
Specialty coffee roaster from Ghent. Replenishment flows based on the actual purchase cycle per coffee, and RFM segments that treat subscribers differently from one-time buyers.
As a Klaviyo partner, we build the channel where you don't need to buy media: segmentation on real behavior, flows that sell day and night, campaigns with rhythm, and the advanced Klaviyo layer most brands leave untouched.
Your list is the audience you already have: people who know your brand and often have bought before. The revenue is in the personalization. Who gets what, at what moment, and based on which behavior. That's where the magic is.
We build that in four layers. Segmentation lays the foundation, flows do the heavy lifting, campaigns bring rhythm and peaks, and the advanced Klaviyo layer makes it predictive: RFM segments, catalog insights, predicted purchase date and customer value. Each layer has its own KPI, so you can see what each one returns.
Each layer builds on the previous one. We start with segmentation and measurement, and end with the Klaviyo features where the real difference lies.
Who is on your list and what do they do. We split your customers into active buyers, dormant profiles, visitors who haven't bought yet and VIPs. List hygiene and a sunset policy keep your reputation and your numbers clean.
The heavy lifting happens automatically. Welcome series, abandoned cart, abandoned product page, post-purchase, cross-sell, win-back and replenishment. Each flow follows your purchase cycle and is built differently per segment.
A calendar that fits your offer and your season. Copy and design in your brand style, sent at a frequency your list can comfortably handle.
RFM segmentation on real customer value: who buys recently, often and a lot. Catalog and product insights feed automatic recommendations. On top of that, predictions such as expected next purchase and customer value, enriched with custom fields from your CRM or ERP.
A new setup or a switch from Mailchimp, MailerLite or ActiveCampaign. We connect Shopify or WooCommerce correctly, set up events and tracking, and deliver a data structure you can build on for years.
SPF, DKIM and DMARC set up correctly, domains warmed up and inbox placement monitored. Plus a fixed testing rhythm on subject lines, offers and timing, with reporting on revenue per recipient.
We go through your account, flows, segments and deliverability. We draw up a priority list of the levers with the most impact, and the revenue still being left on the table today.
Integration and events set up correctly, segments built on real behavior, list hygiene and sunset policy in place, SPF, DKIM and DMARC in order.
Core flows built and timed to your purchase cycle, campaign calendar set up, copy and design in your brand style. From here on, automation brings in revenue every week.
RFM groups based on recency, frequency and monetary value. Catalog insights and predictive segments steer your offers on customer value, so every customer gets an offer that matches their value.
Specialty coffee roaster from Ghent. Replenishment flows based on the actual purchase cycle per coffee, and RFM segments that treat subscribers differently from one-time buyers.
Antwerp jewelry brand. From one newsletter to everyone, to segmented campaigns with catalog insights that show different collections per profile.
Belgian proptech platform. A nurture program that guides owners step by step through the selling process, with follow-up based on behavior instead of time.
We work with ambitious companies that want to run their email channel on revenue. You talk directly to the people who build your flows and check your numbers.
The questions we get most often, answered honestly. Missing one? Send us a message — we reply within one business day.
We review your Klaviyo account, flows and segmentation and send you an honest report with the top 5 levers within a week. No sales pitch, just good advice.