Data & tracking you can confidently base decisions on.

We make sure you know exactly what every marketing dollar returns. By connecting your website, webshop and customer data, we measure real sales, not just clicks. So you stop guessing and steer on numbers that add up.

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Without reliable measurement, every euro is a gamble.

Ad blockers, ITP, cookie banners and a dashboard that shows different numbers than your accounting: most companies steer on data they no longer know how reliable it is. And the more channels you add, the wider the gap between what the platforms claim and what actually comes in.

We rebuild that layer. A measurement plan that starts from your business model, server-side tagging via GTM and Stape, consent mode implemented correctly, and your raw events in BigQuery where nothing gets lost. On top of that, Looker Studio dashboards that bring channels, costs and CRM data together, including our own attribution models alongside what the platforms claim.

Measuring is only the beginning. Your systems talk to each other, so we look at real revenue: sales in your webshop and closed deals, not clicks and leads. With an AI layer that monitors the whole.

The complete data layer, from tag to dashboard.

Data is the engine of performance marketing. Algorithms only learn as well as the signals you feed them: give them sales and margin, and they go looking for customers who make you money.

Tracking audit & measurement plan

We compare your actual implementation with a measurement plan built around your business: which events, which parameters, which definitions. So you know exactly what is missing, what is double-counted and what is silently going wrong.

Server-side tagging (GTM & Stape)

Your own server container on your subdomain, via Stape or in your own Google Cloud. More reliable data despite ad blockers and ITP, faster pages and full control over what you send.

GA4 & consent mode

GA4 set up the right way: clean events, e-commerce data layer, custom dimensions and Consent Mode v2. Correct handling of consent, without throwing your measurement overboard.

Offline conversions & CRM

Closed deals and actual margin sent back to Google, Meta and TikTok via Enhanced Conversions and CAPI. So the algorithms optimize for revenue instead of form fills.

BigQuery data warehouse

Your raw events, ad costs, CRM and shop data in one warehouse. No sampling, no retention limit: the foundation for cohorts, CLV, margin analyses and custom attribution.

Looker Studio & attribution

Dashboards that bring all channels together, with blended metrics like MER and actual CAC. Platform attribution alongside a data-driven model, so you see what really contributes.

Integrations & automations

Shop, ERP, helpdesk and ad platforms connected via APIs and workflows. Data that lands in the right place on its own, without exports and copy-paste.

AI in your data stack

Anomaly detection on your pipelines, automatic alerts and summaries on your reporting, lead scoring and enrichment, and scripts that adjust budgets or feeds within your rules.

From measurement plan to warehouse in four steps.

No endless analysis projects. Your server-side setup runs within 30 days; within 90 days your warehouse, dashboards and offline conversions are live.

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01 Audit

Measurement plan vs. reality

We compare your current implementation with a measurement plan built around your business. Output: what is missing, what is double-counted, and which decisions you are making today on wrong numbers.

02 Foundation

Server-side and consent

GTM and Stape set up on your own subdomain, GA4 and Consent Mode v2 implemented correctly, events and parameters standardized according to the measurement plan.

03 Warehouse

Everything in one place

Raw events, ad costs, CRM and shop data together in BigQuery. On top of that, Looker Studio dashboards with blended metrics and a custom attribution model.

04 Activation

Data that does something

Offline conversions back to the platforms, integrations between your systems, and AI automations for alerts, scoring and adjustments. Measuring becomes steering.

An agency that builds the infrastructure itself.

No tracking outsourced to a third party that doesn't know your marketing. We build the measurement, use it every day for our own campaigns, and are therefore the first to notice when something is off.

Server-side tagging via GTM and Stape as standard
Raw data in BigQuery: no sampling, no retention limit
Offline conversions and CRM integrations built in
Consent Mode v2 and GDPR from day one

Everything you wanted to know about data & tracking.

The questions we get most often, answered honestly. Missing one? Send us a message.

What is server-side tagging and why do I need it?

With server-side tagging, your measurements no longer go directly from the browser to Google or Meta, but through your own server container. That gives you more reliable data despite ad blockers, ITP and cookie restrictions, faster load times on your site, and full control over exactly which data you send.

Why Stape instead of self-hosting?

Stape gives you a managed server-side container with its own subdomain, cookie extension and logging, without having to maintain App Engine or Cloud Run yourself. For larger volumes or specific requirements, we set it up in your own Google Cloud project.

What can I do with BigQuery that GA4 can't?

GA4 aggregates and samples; BigQuery stores your raw events indefinitely. That lets you combine channels, CRM data and costs, build your own attribution models, calculate cohorts and CLV, and report on margin instead of revenue.

How do offline conversions work?

We connect your CRM or ERP back to the ad platforms: which lead actually became a customer, and for what amount. Google and Meta then learn to optimize for closed deals instead of form submissions. This is especially crucial for B2B and anything with a longer sales cycle.

Which attribution model do you use?

No single model is the truth. We put platform attribution alongside a data-driven model in BigQuery and alongside blended metrics such as MER and actual CAC. We make decisions based on the whole picture, with incrementality tests where the budget allows.

Does this still work with GDPR and consent mode?

Yes. We implement Google Consent Mode v2 and respect the visitor's choice: no personal data without consent, but aggregated modeling. We also put data processing agreements and retention periods in place.

Where does AI actually help here?

In the tedious and the complex parts: anomaly detection on your data pipelines, automatic summaries and alerts on your dashboards, lead classification and enrichment, and scripts that adjust budgets or feeds based on rules we define together with you.

What if our tracking is already partly in place?

Then we start with an audit: a measurement plan next to the actual implementation, and a list of what is missing, double-counted or silently going wrong. Targeted fixes are often enough; we only do a full rebuild when it is genuinely faster and cheaper.

Ready to steer on numbers that add up?

We review your tracking, data flows and reporting and send you an honest report with the top 5 levers within a week. No sales pitch, just good advice.

Request your free tracking audit Or view our case studies first →